Posts tagged #Vodka

Flavorless, Colorless, Odorless, Oh My!

I was wrong.

By the old definition in the Federal Government’s “Standards of Identity” for distilled spirits, Vodka has to be flavorless, colorless, and odorless. Last year, the TTB rescinded that requirement – now I know why. If you would have asked me a year ago about Vodka, I would ignorantly tell you “all Vodka is the same – similar, at best”. I have friends who will hold me accountable if I try to claim otherwise!

FAQ: How Many Times is Fox & Seeker Vodka Distilled?

If you’re expecting an answer like: “Distilled six times for exceptional quality and a smooth finish”, you won’t find it here.

That tag line took me exactly 24 seconds to come up with - I timed it. While it makes for great marketing, the technical basis for the claim is weak. In fact, there’s no way I - or any other distiller - can prove how many distillation cycles our product(s) actually go through.

To get to the root of this marketing spin, let’s first start with the question: what is a distillation cycle? Most consumers believe the tag line above represents the number of times a batch is run through a still. The more times distilled, the more pure the vodka must be, right?