Rarely do you see tradition and innovation collaborate. Much like the interdependent constraints of balancing Quality and Cost, there is typically a tradeoff of one for the other. At Fox & Seeker, the Fox represents tradition; the Seeker represents innovation. We dare to embark down a path that embraces both, extracting the best of each, and gently weaving them into world-class products. You won’t find your great grandpa’s mash bill at Fox & Seeker, but you will find his mindset, his inspiration, and his unending drive to bring value to his family and customers. In this ethos, we dive deeper than anyone else to understand our raw materials, our customers, our equipment, and our own passion. We develop products that reflect our passion to you, in hopes you may be inspired to celebrate tradition as a Seeker, yourself.
We dive deeper so you don’t have to. Be a Seeker.
Tradition (the Fox)
Represents a pastime handed down through generations, rarely bucked by new and shiny fads. There’s beauty in tradition - its consistency, anticipation, and celebrated memories.
Innovation (the Seeker)
A disruptor and change agent. Always forward-thinking and never settling for what the masses say it should be. Transcendent of industry or product, innovation is a mindset that aims for improvement at a minimum, but perfection in its purest form.
Grain to Glass
Beyond being a memorable tag line, “Grain to glass” is the foundation of our company.
Everything you use, see, touch, and interact with was made somewhere. As the United States and World economy have grown over the decades, business models have shifted to favor scalability and low-cost, leading to centralized, high-volume manufacturing. For things like dental floss, this is great. For things like distilled spirits, it’s uninspired.
Like other industries, agriculture and ‘big liquor’ have centralized into a select few large companies that provide 80% of the products available in retail, regardless of the brand advertised on the label. While this model keeps costs low, it leaves a majority of farmers – our neighbors – producing for niche markets like hog feed for very little profit.
Consider the traditions and recipes that have been handed down through generations in your family. In the same way, Texas farmers have produced grains for generations on family farms, but today struggle to compete with ‘big ag’. The market dynamics leave a looming question over the future of these farms – will they be able to pass it down to future generations?
This is where we fit in.
We avoid the large, centralized, highly industrial farming enterprises and make it a priority to celebrate the work that Texas farmers put into their craft. Every bottle of Fox & Seeker spirits starts with grain exclusively sourced from Texas farmers. As such, our spirits reflect the nature of the season. While we have strict quality standards for incoming grain, each harvest is different, meaning we’re able to highlight the previous season’s climate every time you pour a glass. Every field has a flavor – it's our goal to showcase it for you.
Posts and Reflections
By: Sean Anger on April 21, 2021
Flavorless, Colorless, Odorless, Oh My!
I was wrong.
By the old definition in the Federal Government’s “Standards of Identity” for distilled spirits, Vodka has to be flavorless, colorless, and odorless. Last year, the TTB rescinded that requirement – now I know why. If you would have asked me a year ago about Vodka, I would ignorantly tell you “all Vodka is the same – similar, at best”. I have friends who will hold me accountable if I try to claim otherwise!
By: Sean Anger on April 1, 2021
It’s so early, your head is in a fog.
At 2:15AM, it seems to take more energy to turn off the alarm than to roll out of bed. Once I force myself to wash my hands and pop in my contacts, the cobwebs start to clear. The pursuit takes over. It’s vodka day. I’ll be at the distillery until 8:30PM.
How Many Times is Vodka Distilled
If you’re expecting an answer like: “Distilled six times for exceptional quality and a smooth finish”, you won’t find it here...
By: Sean Anger on December 27, 2020
FAQ: How Many Times is Fox & Seeker Vodka Distilled?
If you’re expecting an answer like: “Distilled six times for exceptional quality and a smooth finish”, you won’t find it here.
That tag line took me exactly 24 seconds to come up with - I timed it. While it makes for great marketing, the technical basis for the claim is weak. In fact, there’s no way I - or any other distiller - can prove how many distillation cycles our product(s) actually go through.
To get to the root of this marketing spin, let’s first start with the question: what is a distillation cycle? Most consumers believe the tag line above represents the number of times a batch is run through a still. The more times distilled, the more pure the vodka must be, right?
By: Sean Anger on May 25, 2020
Remember that negative gin experience you had in college? Put that aside for a minute; I wouldn’t want these next few paragraphs to be clouded by a time when you thought Natural Light was a great beer.
Bright, Crisp, Lemon, Pine, Floral.
That’s sommelier-style speak for a London Dry Gin. That’s right, no “new garden hose” or “fresh rubber tire” aromas, here.
By: Shaun Baker on May 18, 2019
So, by now, many are wondering why our products aren’t yet to market. Well in recent months, we’ve been working hard to get our business operational to support craft spirits in Houston. We’ve procured our equipment, designed our bottles, participated in training courses for recipe development, etc. All of this is needed, but it means nothing without a location to manufacture. Unfortunately, we’ve run into several obstacles in securing a location. A guiding principle of ours in transparency, so we’d like to share with you some of the struggles.
By: Analise Thompson on August 8, 2018
Why gin? After growing up in the Northeast where the traditional drink was a Manhattan for my family, I moved south. Very south. Somehow someone gave me a Tom Collins on a hot summer day…it was refreshing, I almost forgot how much I was sweating. After a few iteration, I discovered the traditional Gin and Tonic. It was the beginning of a love affair.
By: Michelle Anger on July 15, 2018
I’m a very patient person. Sean reminds me of this often.
Our liquor cabinet is overflowing with a wide range of gin, vodka, and whiskey, from local varieties to international flair. We have a library of books at our house; a full shelf is dedicated to the history and science behind spirits. The kegerator lives in the mud room, and our garage houses an assortment of home brew supplies. This is all Sean’s doing – and I’m OK with it.
By: Sean Anger on June 17, 2018
Michelle is very patient with me.
An alert from our bank just told her that someone spent $77 on our debit card. Must be Sean. Must be Spec’s. Anything for that 5% discount!
This is a routine occurrence and, as such, there’s a cacophony of bottles in my liquor cabinet.
By: Andrew Thompson on June 17, 2018
Brand Name and Logo….Check
Website and social media…Check.
Make great spirits and wow the world….Pending