Posts tagged #Beaseeker

Flavorless, Colorless, Odorless, Oh My!

I was wrong.

By the old definition in the Federal Government’s “Standards of Identity” for distilled spirits, Vodka has to be flavorless, colorless, and odorless. Last year, the TTB rescinded that requirement – now I know why. If you would have asked me a year ago about Vodka, I would ignorantly tell you “all Vodka is the same – similar, at best”. I have friends who will hold me accountable if I try to claim otherwise!

Remember that negative gin experience you had in college? Put that aside for a minute; I wouldn’t want these next few paragraphs to be clouded by a time when you thought Natural Light was a great beer.

Bright, Crisp, Lemon, Pine, Floral.

That’s sommelier-style speak for a London Dry Gin. That’s right, no “new garden hose” or “fresh rubber tire” aromas, here.

Why gin? After growing up in the Northeast where the traditional drink was a Manhattan for my family, I moved south. Very south. Somehow someone gave me a Tom Collins on a hot summer day…it was refreshing, I almost forgot how much I was sweating. After a few iteration, I discovered the traditional Gin and Tonic. It was the beginning of a love affair.

I’m a very patient person. Sean reminds me of this often.

Our liquor cabinet is overflowing with a wide range of gin, vodka, and whiskey, from local varieties to international flair. We have a library of books at our house; a full shelf is dedicated to the history and science behind spirits. The kegerator lives in the mud room, and our garage houses an assortment of home brew supplies. This is all Sean’s doing – and I’m OK with it.

Michelle is very patient with me.

An alert from our bank just told her that someone spent $77 on our debit card. Must be Sean. Must be Spec’s. Anything for that 5% discount!

This is a routine occurrence and, as such, there’s a cacophony of bottles in my liquor cabinet.

Business Plan….Check

Brand Name and Logo….Check

Website and social media…Check.

Make great spirits and wow the world….Pending